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KC
provides targeted media and press relations to clients on a selective
and targeted basis. We work with reporters and editors in all
areas of journalism from print to broadcast and the internet.
Our aim is to build the reputation of each corporate client through
a systematic program of press events, releases and contacts with
the right editors, and help each business owner or executive who
hires us strengthen his or her reputation as an expert the field.
Our objective is to achieve results for each client!
Publicizing
an Event
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A
financial services executive and his office in Westchester
sponsored a free day for military men and women and their
families at Playland, Rye. We generated both print and broadcast
publicity.
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Publicizing an Expert
Excerpt From an interview with our client, Barry Cross,
for an online article by the Rebecca R. Hastings, SPHR,
an online editor/manager for SHRM
about the elimination of the "n" word in the new
edition of Mark Twain's Adventures of Huckleberry Finn.
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...Diversity
experts were asked to comment on the change...
Barry
Cross, Jr., president and CEO of Elsie Y. Cross and Associates,
Inc., a diversity consulting firm, said he had a mixed
reaction when he heard about the new version of Twain's
work. Like Ford, he was disappointed that "the politically
correct environment" leads people to "sanitize
everything." The problem with sanitizing, he told
SHRM Online, is that "generations that come after
us won't understand why these words are offensive."
Copyright 2011 SHRM Online newsletter
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