Marketing Tips...    FROM  Klimley "We put wings on your words." ADVERTORIALS A Key Part of your Marketing Mix Advertorials (also known as special sections) can build client recognition and strengthen your image in key markets. Here are some real-life examples: CASE HISTORY #1 Unysis used one page advertorials to strengthen its image of leadership in Information Technology Unisys ran five one-page advertorials in The Week magazine in 2003. Entitled "Ask the Expert," each column interviewed a top IT expert on cutting edge technology issues. Writing: April Klimley Graphic Design: Sundberg & Associates One Unisys "Ask the Expert" column from The Week magazine. 2003 CASE HISTORY #2 A variety of companies advertise in Fortune magazine´s annual diversity sections to showcase their policies of inclusion Fortune special sections on diversity in 1998 and 1999 described the diversity programs of leading Fortune 500 companies, while at the same time providing the reader with an overview of the topic, plus results of a SHRM survey. Writing: April Klimley Graphic Design: Clarke/Thompson NYC Cover of Fortune 1998 Diversity section