Biographies for Business

Why is your biography so important?

5/8/2018

Your biography is you
It has to make a good impression!

The other day I went to the website of a friend of mine, really a colleague. I wanted to see how he had revamped his website. Overall, the design was a huge improvement. So was the navigation. But when I looked under the "about us" link and found his biography, I was shocked. As I read through it, his achievements read like a bulleted list. I also realized that the bio was totally out of date.

Don't let this happen to you
Refresh your biography periodically

My friend's business had expanded globally and he has developed many new products and services. But none of this was reflected in his bio. So the bio didn't really connect to the new website. So I was left trying to figure out how to diplomatically suggest a "refresh" to my friend....to make sure he was projecting the right image as the leader of this fast-growing, glogal firm.

Call me to discuss your present biography or a new one
C. 917-626-4838 or info@klimley.com. April Klimley

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Why is a biography so important?

5/8/2018

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Your biography is YOU !
It may be the item that makes the first impression.

The other day I went to the website of a colleague of mine. The website described his business clearly and was easy to navigate. But guess what? When it came to reading about him -- the founder and leader of the firm--I was very, very disappointed. When I finally located his biography, it seemed stale and almost a decade behind the times. Then I realized it was probably the original he had someone write for him 10 years ago when he founded his firm.

LESSON: Don't let this happen to you
Your biography needs constant refreshing.

It's not hard to update your biography. But you probably want someone outside your firm, someone who is an expert in capturing the essence of your personality and business success in words that leave the reader impressed, but also enticed, and wanting to learn more. That is what I can do for you--create the kind of biography that fits your specific needs, or more than one if you have more than one business or blog.

Don't delay; reevaluate your bio today--
To see if it needs updating or complete revision...

Call me to discuss a new or updated biography. I can be reached at 917-626-4838 or info@klimley.com--April Klimley

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